Tourient : Tour Builder Software

Designed from the ground up to meet the needs of small to mid-sized museums.

Leverage our 10 years of experience working in the museum industry to deliver a mobile guide platform that's cheaper and better than your other options.

Unlimited tours

Create as many tours as you want, all for one price. Dead-simple content management, bespoke branding, analytics and accessibility, all included.

Save money

Tourient costs 50% less than competing unlimited plans offered by STQRY, Cuseum, and CultureConnect. Put your savings towards building incredible tours.

Everything you need

Plus everything you want, and have been told you're 'too small' to get. Text, images, audio, embed anything, add polls, and more.

But built for more than just museums.

Tourient is used in AAM-accredited museums, galleries, immersive art installations, private gardens, sculpture parks, and recording studios.

View Examples

Reimagine what your self-guided tours can be.

Tourient has features that help you save time and money, create engaging tours that help you make money, and grow with you to reach new audiences.

Create engaging tours.

Screenshot of embed blocks in the content management system

Embed Anything
Add a YouTube video, a song or podcast episode, Sketchfab model, and more.

Example of a poll and word guessing game.

Interactives
Add polls, word games, image comparisons, and hotspots.

Integrated Audio
Let your visitors use their phone speakers, AirPods, or other headphones with built-in device integration.

Make edits 24/7.

screenshot of Tourient cms editing experience

Dead simple content management
Live previews, collaborative editing, and unlimited staff accounts make creating tours with Tourient a breeze.

Build a branded experience
Use your logo and brand colors on a custom URL (you.tourient.app). Take it to the next level with custom colors and fonts for a fully immersive branded experience.

Actionable analytics
GDPR-compliant analytics are included, with goals that track every interaction. Learn which tours and stops get the most engagement, which interactives work for you, and how you stack up in the industry.

Save time with automation.

Generate trackable QR codes
Save time and money with custom printable QR codes generated for you, and automatically tracked in our analytics.

Presets
Save time creating specialized tours with preset fields for architecture, art, and gardens.

No voice actors? No problem.
Generate audio on-the-fly for professional-sounding audio tours without hiring voice actors.

Reach new audiences.

Multilingual
From Spanish to Urdu, Tourient supports 64 languages (including RTL). Need one we don't have? We'll add it for free.

Screenshot of accessibility controls in the app

Accessible
ALT Text and screen reader compatibility, dark mode, high contrast mode, text size adjustments, and loads really fast.

Wayfinding
Choose from built-in route maps and directions, building maps, QR code scanning, keypad numbers, or freeform.

Make more money.

Entice corporate sponsors
Prominent sponsorship placements, ads embedded in your route map, a captive audience, and trackable clicks make an irresistible combination.

Attract members and donors
Add a custom call to action (feedback form, membership offer, form) at the end of each tour.

Schedule tours in advance
Bring your visitors back with new tours throughout the year, and push notifications when they go live.

More Features

What our customers say:

"We have used Tourient to transfer two previous tours -- one on CD and one on a website. The tours are so easy to use, and that is feedback I've gotten from people of many ages and abilities. It has given our museum a whole new way to deliver content in an accessible and interactive way! Constructing the tours is straight forward, and the customer support is excellent. Highly recommend!" Torii Moré
Curator of Digital Humanities
McLean County Museum of History

The rock-solid tour app for small organizations with big stories.