Create, publish, and share self-guided tours that your visitors will actually use.

Create unlimited tours in multiple languages. Get actionable analytics to track engagement. Enhance your visitors' experience and boost your revenue with our powerful yet simple platform.

From $75 per month

Get a 14-day free trial Book a Demo
Screenshots of the Tourient platform

Create a tour for any kind of story

From indoor visitor guides to outdoor GPS tours, Tourient is used by museums, sculpture parks, corporate campuses, farms, commercial real estate, and organizations of all shapes and sizes.

Indoor tours

Guide visitors through an exhibit or series of exhibits with indoor tours or mobile guides. Access stops by scanning QR codes, entering keypad numbers, or using previous-and-next stop buttons.

Add visitor information like hours, admission, accessibility, restroom locations, and anything else. Upload multi-level building maps and connect points to tours or stops.

McLean County Museum of History

Outdoor GPS tours

Tourient can turn any route—walking, biking, bus, or driving—into a self-guided GPS tour. Create a stop with any latitude and longitude point, anywhere on earth. Add audio, text, images, and more. Route maps and turn-by-turn directions make following the tour path straightforward.

Explore use cases
Historic building of three floors, with barn style roof and large red door.

An effortless app experience

No one wants to download a standalone app. Enjoy the scan and go convenience of a web app with deep-linked QR codes, or just share the URL.

Control your narrative with any kind of content

Most tour building apps let you tell your story with text, audio, and images. Tourient takes you further, with 18+ content blocks including polls and quizzes, before-and-after images, word-guessing games, 3D models, GIS maps, and the ability to embed almost anything.

See what you can use

With or without audio.

Our audio player lets visitors adjust playback speed, rewind and move forward, and integrates with their phone's audio controls.

Use audio from any source: voice actors, DIY recordings, or a text-to-speech service. Add transcripts for accessibility.

Custom branding and domain

Do each of your exhibits or tour experiences have different branding? With Tourient, you can add a custom theme to every tour, with control over colors and fonts. Rearrange the app UX to whatever works best for you. And use your own domain, like tours.yourwebsite.org for a fully branded app.

Screenshot of a branded Tourient app

Quick load times that keep your visitors moving

No one likes waiting minutes for a page to load. Tourient is built for speed, with load times that are 4x speedier than STQRY, 7x quicker than CultureConnect, and 8x faster than Cuseum.

And offline mode keeps your visitors connected, even when there's no wifi or data connection.

Built-in maps, indoors and out.

Add multi-floor building maps for indoor tours. For outdoor tours, get turn-by-turn directions in your visitors' choice of Google Maps, Waze, or Apple Maps, complemented by zoomable GPS-enabled maps for walking, driving, and biking tours. Tour distance and duration calculates itself.

Showcase nearby sponsors and attractions with local offers.

Once they've arrived at a stop, orienteering hints (This sculpture is a big blue bear) help them to just the right location.

Learn more
Screenshot of map showing nearby shops

Invite visitors to complete an action when they finish a tour

Customize your "thank you" message and choose a call to action. Invite them to become a member, encourage donations, embed a survey, sk them to sign up for your mailing list, or anything else you can imagine.

Screenshot of the tour rating and custom message

Reach new audiences

Tourient is designed to be inclusive: accessible, multilingual, and made to help you reach new audiences.

Accessibility compliance that goes beyond expectations

WCAG compliance is a legal requirement in many organizations. Tourient meets all standards for WCAG Level AA Compliance, like using structured HTML and ARIA roles, supporting captions and keyboard navigation, audio transcripts, and ALT text.

And we go beyond that with select AAA-level features, with visual controls like dark mode, high-contrast mode, text size adjustment, and animation preferences. Plus there's print support so you can offer alternative formats.

Be Accessible

Don't let language barriers get in the way

Tourient's interface automatically translates into 73 supported languages, including RTL. And with a built-in tool for text translations, creating tours in another language is easy-peasy.

Need a language we don't have? Just ask.

Translate your tours
Screenshot of the language switcher in Tourient

Give your private donors something to put their name on

With sponsorship placements at the tour-level, stop-level, and nearby offers in the route map, Tourient covers your bases for the donors that want to see their name on something, or the companies that just need a tax-deductible donation and don't care about business outcomes.

Sponsorship placements
Example sponsors showing two organization logos

Help your corporate sponsors meet their business goals

Most corporate sponsors don't want brand awareness. They want meaningful outcomes like new leads and more revenue.

We can help you with that too: let us know what their goals are, along with what you've pitched, and we'll craft a custom experience that gets your tour funded and your sponsor within reach of what they actually need.

Book a Demo
Screenshot of Tourient showing a sponsor's local offer in the app.

Use content scheduling to encourage recurring app visits

Schedule tours in advance so there’s always a new experience to bring people back, and more opportunities to make them donors or members.

Make the most of the resources you have with time-saving tools.

Tourient's content management system is designed to streamline data-entry, and includes tools like text and audio translation, text to speech, alt text generation, and QR code and exhibit label export—all things that reduce the time it takes to go from idea to implementation.

Make 24/7 updates with a drag and drop CMS

No need to wait for app store approvals with a web app you can update 24/7. Drag and drop content blocks make arranging (and re-arranging) tour content easy-peasy.

See what your changes will look like, on any screen size, while you edit. And granular permissions control who has the power to edit and delete content.

Edit tours 24/7

Create unlimited tours

Whether you need a self-guided tour for one big event, or have thousands of walking tours on niche topics, with Tourient, there are no limits to how many tours (or stops) you can create.

Text translation, hassle-free

When your tour is complete, request context-aware machine text translations for all your languages at once. Switch between languages to review translations in the CMS or in the app's settings.

Offer tours in up to 64 languages

Generate audio from tour text

Turn your tour text into audio with text to speech generation via Eleven Labs. Choose a voice by gender, accent, and other attributes, then click Generate and get audio that's ready to use.

Together, we can also create voice models of both local and historical voices to use within your self-guided tours.

And once you've translated your text into other languages, you can generate translated audio, too.

A form interface showing tour selection options. The

And extract a transcript from existing audio

In just one click, extract text from audio, making it easy to generate transcripts from existing recordings.

Generate ALT text from any image

ALT text, or alternative text, is an essential part of having an accessible app. In just one click, generate ALT text from any image, saving you hours of writing time.

Create QR codes and exhibit labels to help people know your tours exist

Having a tour app isn't much use if no one knows it exists. Generate print-ready trackable QR codes, social media graphics, and exhibit labels in just two clicks.

Marketing tools

Accessibility Check

Before you're ready to publish, use a built-in tool to make sure every image has ALT text. Check your tour text for readability. Verify transcripts exist and audio is added.

Example of adding alt text and captions to an asset

Actionable Analytics

GDPR-compliant analytics are included for free, with preset goals that track visitor interactions.

Track QR code scans, and learn which tours and stops get the most engagement. Discover which interactives work for you, and where you can improve.

More way-finding options than any other platform.

Use keypad numbers for indoor mobile guides, or choose QR codes for scan-and-go convenience.

Go free-form and let the whims of your visitors dictate the route.

Find your way
Icons for wayfinding options

Software you don't have to think about

Tourient is available on any web browser, and installable on any iOS or Android mobile device, without the ongoing cost and maintenance headaches of native apps. Save thousands of dollars each year on upkeep.

Web hosting and backups included

Tourient includes 24/7 backups, uptime monitoring, scalable servers, and robust infrastructure to handle your tour needs.

Isolated installations keep your data secure and our platform modular. And we have the ability to craft custom features just for you without affecting the stability of the entire application.

Uptime monitoring

Ensure data privacy with multi-region hosting

Store your app files and data on servers in specific regions, for better compliance with local data protection laws. Choose from the United States, Canada, the United Kingdom, Germany, Singapore, Japan, India, and Australia.

Tourient is GDPR compliant, CCPA compliant, and PECR compliant.

Illustrated map of available data center locations

Monthly updates, also included

We're constantly working to make your Tourient experience better, both for editors in the CMS and visitors taking your tours. All subscriptions include software fixes, new features, and backend updates that make for a better product. And we'll tell you what we've changed with a monthly email.

Great documentation

Tourient's step by step guides cover every function, feature, and process, making both getting started and branching out a breeze. Our documentation is available in text, photos, and guided interactive demonstrations.

Screenshot of Tourient support documentation website

Stellar customer support

Whether you're a small organization or large enterprise, you get a dedicated account manager that's available by email and chat. Get in touch whichever way makes the most sense to you.

Choose better support
Live chat

Migrate your data with minimal fuss

With data import tools that support CSV and XML, Tourient makes migration from other tour platforms simple and straightforward. When your migration needs are more complex, we can also handle the data entry for you with our hands-off migration service.

And we've made it easy to export your data if you outgrow us, too.

Migration made easy
Migrate from other leading platforms to Tourient

Frequently Asked Questions

Tourient is a web app, so there's no app to download. Organizations that choose Tourient report 4.6 to 5.9% of visitors use the web app, compared to a baseline usage rate of 2.47% for native apps.

Yes! Tourient has an opt-in offline mode, that downloads tour content for use in areas with limited or poor connectivity.

As many as you want! Both our Starter and Unlimited plans let you create as many tours and stops as you want. The Starter plan lets you publish two tours.

For any tour building platform, "supporting" a language usually means that the app interface automatically translates into those languages, while the text content of your tour does not. Tourient also has built-in text translation tools to make the translating work simple.

Your data is yours to keep. We have built-in import and export tools that make it easy to migrate your data when you leave. And you can export your analytics data, too. Once a subscription is cancelled, your data will be deleted after 180 days.

Reviews

5 reviews
"This system is the best if anyone is looking for an easy, user friendly way of showing content and audio for any museum exhibit. The staff from Tourient are also very helpful in assisting with setup and random technical questions we’ve had in regards to managing the site. Quick responses and amazing assistance." Jason B.
Project Manager at Moana Ministries
"We used Tourient for an art install, with a free-form tour / scavenger hunt where visitors had to physically search for an object in the exhibit to hear its story. It was the most engagement we've had for an installation, and the tech worked perfectly for the duration of the experience." Museum of Self
"We have used Tourient to transfer two previous tours -- one on CD and one on a website. The tours are so easy to use, and that is feedback I've gotten from people of many ages and abilities. It has given our museum a whole new way to deliver content in an accessible and interactive way! Constructing the tours is straight forward, and the customer support is excellent. Highly recommend!" Torii M.
Curator of Digital Humanities at McLean County Museum of History
"We switched from another tour app. Before with [redacted] updating a stop or changing stuff meant clicking through menus that DID NOT make sense to me. With this one, everything makes sense. It's like they made this for actual people to use. Crazy right?! I need help with something, I get quick email responses and they're willing to jump on a call if I need it. If something's broke they fix it. The instructions are easy to follow though you don't even need them, it's seriously that simple." Michel D.
Visitor Services at
"you don't need to be a tech person to understand how to use it. we switched from a stick audio guide system to this one, and we love that we can update the audio ourselves. i didn't know what a QR code was when i started this project, and I can make updates myself. visitors like theyscan scan the code and take the tour." Judith B.
Office at the church

Build better tours with Tourient