Create, publish, and share self-guided tours that your visitors will actually use.

Create unlimited tours in multiple languages. Get actionable analytics to track engagement. Enhance your visitors' experience and boost your revenue with our powerful yet simple platform.

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Screenshots of the Tourient platform

Create a tour for any kind of story

From indoor visitor guides to outdoor GPS tours, Tourient is used by museums, sculpture parks, corporate campuses, farms, commercial real estate, and organizations of all shapes and sizes.

Indoor tours

Guide visitors through an exhibit or series of exhibits with indoor tours or mobile guides. Access stops by scanning QR codes, entering keypad numbers, or using previous-and-next stop buttons.

Add visitor information like hours, admission, accessibility, restroom locations, and anything else. Upload multi-level building maps and connect points to tours or stops.

McLean County Museum of History

Outdoor GPS tours

Tourient can turn any route—walking, biking, bus, or driving—into a self-guided GPS tour. Create a stop with any latitude and longitude point, anywhere on earth. Add audio, text, images, and more. Route maps and turn-by-turn directions make following the tour path straightforward.

Explore use cases
Historic building of three floors, with barn style roof and large red door.

An effortless app experience

No one wants to download a standalone app. Enjoy the scan and go convenience of a web app with deep-linked QR codes, or just share the URL.

Control your narrative with any kind of content

Most tour building apps let you tell your story with text, audio, and images. Tourient takes you further, with 18+ content blocks including polls and quizzes, before-and-after images, word-guessing games, 3D models, GIS maps, and the ability to embed almost anything.

See what you can use

With or without audio.

Our audio player lets visitors adjust playback speed, rewind and move forward, and integrates with their phone's audio controls.

Use audio from any source: voice actors, DIY recordings, or a text-to-speech service. Add transcripts for accessibility.

Custom branding and domain

Do each of your exhibits or tour experiences have different branding? With Tourient, you can add a custom theme to every tour, with control over colors and fonts. Rearrange the app UX to whatever works best for you. And use your own domain, like tours.yourwebsite.org for a fully branded app.

Screenshot of a branded Tourient app

Quick load times that keep your visitors moving

No one likes waiting minutes for a page to load. Tourient is built for speed, with load times that are 4x speedier than STQRY, 7x quicker than CultureConnect, and 8x faster than Cuseum.

And offline mode keeps your visitors connected, even when there's no wifi or data connection.

Add visitor information like hours and admission

Because Tourient lets you create unlimited tours, you can create a tour dedicated to essential visitor information like hours, ticket prices, restroom locations, accessibility, and more.

Screenshot of admission ticket prices

Built-in maps, indoors and out.

Add multi-floor building maps for indoor tours. For outdoor tours, get turn-by-turn directions in your visitors' choice of Google Maps, Waze, or Apple Maps, complemented by zoomable GPS-enabled maps for walking, driving, and biking tours. Tour distance and duration calculates itself.

Showcase nearby sponsors and attractions with local offers.

Once they've arrived at a stop, orienteering hints (This sculpture is a big blue bear) help them to just the right location.

Learn more
Screenshot of map showing nearby shops

Invite visitors to complete an action when they finish a tour

Customize your "thank you" message and choose a call to action. Invite them to become a member, encourage donations, embed a survey, sk them to sign up for your mailing list, or anything else you can imagine.

Screenshot of the tour rating and custom message

Reach new audiences

Tourient is designed to be inclusive: accessible, multilingual, and made to help you reach new audiences.

Accessibility compliance that goes beyond expectations

WCAG compliance is a legal requirement in many organizations. Tourient meets all standards for WCAG Level AA Compliance, like using structured HTML and ARIA roles, supporting captions and keyboard navigation, audio transcripts, and ALT text.

And we go beyond that with select AAA-level features, with visual controls like dark mode, high-contrast mode, text size adjustment, and animation preferences. Plus there's print support so you can offer alternative formats.

Be Accessible

Don't let language barriers get in the way

Tourient's interface automatically translates into 73 supported languages, including RTL. And with a built-in tool for text translations, creating tours in another language is easy-peasy.

Need a language we don't have? Just ask.

Translate your tours
Screenshot of the language switcher in Tourient

Give your private donors something to put their name on

With sponsorship placements at the tour-level, stop-level, and nearby offers in the route map, Tourient covers your bases for the donors that want to see their name on something, or the companies that just need a tax-deductible donation and don't care about business outcomes.

Sponsorship placements
Example sponsors showing two organization logos

Help your corporate sponsors meet their business goals

Most corporate sponsors don't want brand awareness. They want meaningful outcomes like new leads and more revenue.

We can help you with that too: let us know what their goals are, along with what you've pitched, and we'll craft a custom experience that gets your tour funded and your sponsor within reach of what they actually need.

Book a Demo
Screenshot of Tourient showing a sponsor's local offer in the app.

Use content scheduling to encourage recurring app visits

Schedule tours in advance so there’s always a new experience to bring people back, and more opportunities to make them donors or members.

Testimonials

  • Saves us thousands each year

    We get tens of thousands of visitors every month, and having this as a supplementary (and easily updated) option along with classic paper booklets saves us so much money on printing costs.
  • Responsive support

    This system is the best if anyone is looking for an easy, user friendly way of showing content and audio for any museum exhibit. The staff from tourient are also very helpful in assisting with setup and random technical questions we’ve had in regards to managing the site. Quick responses and amazing assistance.
  • The most engagement we've had

    We used Tourient for an art install, with a free-form tour / scavenger hunt where visitors had to physically search for an object in the exhibit to hear its story. It was the most engagement we've had for an installation, and the tech worked perfectly for the duration of the experience.

Make the most of the resources you have with time-saving tools.

Tourient's content management system is designed to streamline data-entry, and includes tools like text and audio translation, text to speech, alt text generation, and QR code and exhibit label export—all things that reduce the time it takes to go from idea to implementation.

Make 24/7 updates with a drag and drop CMS

No need to wait for app store approvals with a web app you can update 24/7. Drag and drop content blocks make arranging (and re-arranging) tour content easy-peasy.

See what your changes will look like, on any screen size, while you edit. And granular permissions control who has the power to edit and delete content.

Edit tours 24/7

Create unlimited tours

Whether you need a self-guided tour for one big event, or have thousands of walking tours on niche topics, with Tourient, there are no limits to how many tours (or stops) you can create.

Text translation, hassle-free

When your tour is complete, request context-aware machine text translations for all your languages at once. Switch between languages to review translations in the CMS or in the app's settings.

Offer tours in up to 64 languages

Generate audio from tour text

Turn your tour text into audio with text to speech generation via Eleven Labs. Choose a voice by gender, accent, and other attributes, then click Generate and get audio that's ready to use.

Together, we can also create voice models of both local and historical voices to use within your self-guided tours.

And once you've translated your text into other languages, you can generate translated audio, too.

A form interface showing tour selection options. The

And extract a transcript from existing audio

In just one click, extract text from audio, making it easy to generate transcripts from existing recordings.

Generate ALT text from any image

ALT text, or alternative text, is an essential part of having an accessible app. In just one click, generate ALT text from any image, saving you hours of writing time.

Create QR codes and exhibit labels to help people know your tours exist

Having a tour app isn't much use if no one knows it exists. Generate print-ready trackable QR codes, social media graphics, and exhibit labels in just two clicks.

Marketing tools

Accessibility Check

Before you're ready to publish, use a built-in tool to make sure every image has ALT text. Check your tour text for readability. Verify transcripts exist and audio is added.

Example of adding alt text and captions to an asset

Actionable Analytics

GDPR-compliant analytics are included for free, with preset goals that track visitor interactions.

Track QR code scans, and learn which tours and stops get the most engagement. Discover which interactives work for you, and where you can improve.

More way-finding options than any other platform.

Use keypad numbers for indoor mobile guides, or choose QR codes for scan-and-go convenience.

Go free-form and let the whims of your visitors dictate the route.

Find your way
Icons for wayfinding options

Import and Export Tools

If you're switching to Tourient from another platform, we've made migration as straightforward as possible with media import and CSV import tools, as well as optionals Migration Services. If you're leaving Tourient, you can bring your data with you, with media and data export tools, too.

Migrate to Tourient
Migrate from other leading platforms to Tourient

Software you don't have to think about

Tourient is available on any web browser, and installable on any iOS or Android mobile device, without the ongoing cost and maintenance headaches of native apps. Save thousands of dollars each year on upkeep.

Web hosting and backups included

Tourient includes 24/7 backups, uptime monitoring, scalable servers, and robust infrastructure to handle your tour needs.

Isolated installations keep your data secure and our platform modular. And we have the ability to craft custom features just for you without affecting the stability of the entire application.

Uptime monitoring

Ensure data privacy with multi-region hosting

Store your app files and data on servers in specific regions, for better compliance with local data protection laws. Choose from the United States, Canada, the United Kingdom, Germany, Singapore, Japan, India, and Australia.

Tourient is GDPR compliant, CCPA compliant, and PECR compliant.

Illustrated map of available data center locations

Monthly updates, also included

We're constantly working to make your Tourient experience better, both for editors in the CMS and visitors taking your tours. All subscriptions include software fixes, new features, and backend updates that make for a better product. And we'll tell you what we've changed with a monthly email.

Great documentation

Tourient's step by step guides cover every function, feature, and process, making both getting started and branching out a breeze. Our documentation is available in text, photos, and guided interactive demonstrations.

Screenshot of Tourient support documentation website

Stellar customer support

Whether you're a small organization or large enterprise, you get a dedicated account manager that's available by email and chat. Get in touch whichever way makes the most sense to you.

Choose better support
Live chat

Migrate your data with minimal fuss

With data import tools that support CSV and XML, Tourient makes migration from other tour platforms simple and straightforward. When your migration needs are more complex, we can also handle the data entry for you with our hands-off migration service.

And we've made it easy to export your data if you outgrow us, too.

Migration made easy
Migrate from other leading platforms to Tourient

See how Tourient stacks up with the competition

A feature-by-feature look at Tourient against three leading self-guided tour platforms.

Tourient STQRY CultureConnect Locatify
Pricing & access
Price (per month) $195 $219 $800 $172
Tours Unlimited 10 Unlimited 10
Stops Unlimited Unlimited Unlimited Unlimited
Web app
Free trial
Content & media
Audio, text & images
3D & AR models
Interactive blocks (quizzes, games, polls) $
Wayfinding & navigation
GPS / outdoor tours
QR code access
Keypad numbers
Indoor maps
Geofencing / beacons
Offline mode
Reach & accessibility
Supported languages 73 55 170 16
WCAG AA accessibility
Custom branding & domain $
Management & growth
Drag-and-drop CMS
Built-in analytics
Sponsorship / monetization $ $
Content & production tools
Text-to-speech generation
Machine text translation
ALT-text generation
Audio to Transcript
Data import / export
Custom features / development $ $ $
Tourient vs STQRY → Tourient vs CultureConnect → Tourient vs Locatify →

Pricing

Two plans that both let you create unlimited tours.

Starter

$ 75 / month

Create as many tours as you want, publish two.

2 admin users

Essential and advanced content types

Custom branding

Email support (2 hours per month)

Unlimited

$ 195 / month

Unlimited tours, languages, and admin users

Essential and advanced content types

Custom features and integrations

Branding and white-label domain name

Dedicated account manager

Frequently Asked Questions

A self guided tour is an experience where the app gives you directions, audio narration, photos, or info about points of interest as you walk through a location, without the need for a live tour guide. You move at your own pace, and the app often uses GPS to show tour stop locations and directions.

Tourient is a web app, so there's no app to download. Native apps have lower usage rates than web apps, and are considerably more expensive to build and maintain. Organizations that choose Tourient report 4.6 to 5.9% of visitors use the web app, compared to a baseline usage rate of 2.47% for native apps, per a 2025 study by Nubart.

Yes! Tourient has an opt-in offline mode, that downloads tour content for use in areas with limited or poor connectivity.

As many as you want! Both our Starter and Unlimited plans let you create as many tours and stops as you want. The Starter plan lets you publish two tours.

For any tour building platform, "supporting" a language usually means that the app interface automatically translates into those languages, while the text content of your tour does not. Tourient also has built-in text translation tools to make the translating work simple.

Your data is yours to keep. We have built-in import and export tools that make it easy to migrate your data when you leave. And you can export your analytics data, too. Once a subscription is cancelled, your data will be deleted after 180 days.

Build better tours with Tourient