Free UTM Builder

Use this tool to generate a URL with UTM tags added to the end. Copy the generated URL and use it in your marketing campaign or as a DIY trackable QR code.

Required Parameters

The referrer: (google, facebook, email newsletter)
Marketing platform: (QR code, ppc ad, print, direct mailer)
The specific thing you're marketing, like a product or promo code: (boots, archtour)

Optional:

Used to identify a paid search keyword.
Used to differentiate ad content.

Generated URL


    


    
Common Questions about UTM Parameters

    
        

    

    
    

      

        
      

      

        
A UTM builder is a tool used to create UTM parameters (UTM is short for Urchin Tracking Module). 

      

    

    
    

      

        
      

      

        
UTM parameters are pieces of information added to the end of URLs to help track the performance of marketing campaigns. 
UTM parameters allow marketers to gather detailed insights into how users interact with their content by providing specific data about the source, medium, campaign name, and more.

      

    

    
    

      

        
      

      

        
No, the order of UTM tags does not matter.