Create, publish, and update self guided tours in minutes with our Tour Builder CMS

Manage everything yourself with our Tour Builder CMS, made specifically for creating and promoting self-guided audio tours. Unlimited users with staff permissions, drag-and-drop content curation, tour access codes, content scheduling, and preset templates make content management easy with Tourient.

Listing of tour stops in a client tour

Create tours quickly with easy to use tools

Tell engaging stories with audio, text, images, and other types of content

Let go of storytelling limits

Tourient gives you expressive, storytelling control with more content types than any other tour builder, so you can tell engaging, immersive narratives.

Include text (with tooltips), polls and quizzes, images and galleries, hot spots, before and after comparisons, collection objects, embedded maps, podcasts and songs, and so much more.

Tell your story

Award-winning audio player, built-in

Upload your own audio in MP3 or M4A format, and add transcripts for accessibility.

Or transform your text transcripts into audio, in your choice of voice and 64 languages. Generate up to an hour of text to speech audio per month.

Create voice models of both local and historical voices to use within your self-guided tours.

Drag and drop editing

Arranging (and re-arranging) content is easy-peasy with drag and drop content blocks. Organizing tour stops and tours is just as easy.

Take advantage of Live Previews to see what your changes will look like, on any screen size, while you edit.

Live preview in the CMS

Build tours in many languages (and locations)

Duplicate existing tours into new languages, or create entirely new narratives that target specific segments of your community.

Have multiple physical sites? You can create separate tours for each of those, too.

Go multilingual
Screenshot of sites list in CMS

Custom Branding for Each Tour

Set custom colors, fonts, and brand images for each tour, aligning your self-guided audio tours with your physical or online exhibit branding.

Let your logo and brand colors shine through key app touch-points like buttons, menus, and icons.

And if you want, take it to the next level by using your own domain, like tours.museum.com, instead of a custom Tourient subdomain.

A screenshot of the Tourient admin interface that lets users set custom colors.

Save time with preset templates

Quickly build an architectural tour with built-in fields for neighborhoods, architects, and styles like Italianate and art deco just by selecting a preset.

Preset templates are also available for art galleries and aviation tours. Need something else? We’ll create a preset for you, for free.

Import and export tools

Tourient is designed to be a hassle-free experience. Our pricing is simple: one plan, all the features. It's easy to sign up, and easy to cancel. You can import data via CSV, and export your tours, pages, and media folder.

Screenshot of the data import interface

Publish and share tours

Built-in marketing tools, and content scheduling make publishing easy. And access codes and hidden tours give you power over who can see what you create.

Marketing tools to promote tours without a design team.

Tourient's built-in tools help you create trackable deep-linked QR codes, simple social media posts, and professional-looking exhibit labels placards, in seconds.

At the end of a tour, create calls to action: building engagement and encouraging next steps that align with your organization's goals.

See it in action

Schedule tours in advance to encourage repeat visits

Just like a social media post scheduling tool, Tourient lets you schedule tours in advance, so there's always fresh content to bring your visitors back and re-engage.

Our marketing tools can help you share your tours.

Control access to tours

Tour access codes give you control over who can view your tours. And our built-in access code generator makes creating codes as easy as two clicks. With access codes, you can:

  • Create premium tours or exclusive experiences for donors and members.

  • Sell tour access codes at your ticket counter, in your gift shop, or online using your existing POS system. No app store fees. No platform commissions. You keep 100% of every sale.

  • Email codes, print them on tickets, or display them on internal signage.

Hide content from search engines and public view

Are your mobile guides and audio tours for internal or private use? Hide them from search engines and prying eyes with the Hide Tour toggle.

Screenshot of the Hide Tour toggle

Update tour content 24/7

Make changes that go live immediately. No app updates required.

Start now and finish later with drafts

Take your time with Tourient. There's no rush. You can get started, save your tours and stops as drafts, and come back any time. When you're ready, just toggle Publish, and you're good to go.

Multiple staff members can work on the same page, at the same time.

Collaborative editing means you can work on one part of a page, while another staff member handles a different section. Use drafts to build tours incrementally, or run changes by departments that need to sign off on them. Staff permissions control who has the power to edit and delete your content.

Add more content at any time

Tourient's gives you the freedom to tell as many stories as you want with unlimited tours, stops, users, languages, and locations.

Add new tours or stops. Rearrange existing tours, or split them into multiple offerings.

Listing of tour stops in a client tour

Build better tours with Tourient