Generate Marketing Materials

August 27th, 2025

Click on Marketing in the admin bar, and you'll see three tabs: QR codes, Social Posts, and Wall Placards.

You can generate custom QR codes for each tour stop, social posts for sharing on Instagram, Facebook, and elsewhere, and simple wall placards that are ready to print.

Follow the video tutorials or steps below to generate each.

Create QR Codes

  1. Select a tour using the dropdown menu.

  2. Choose a foreground color and background color. The QR code generator will not allow you to generate QR codes with an insufficient contrast ratio to be accessible and scannable.

  3. Upload an optional image or logo to be placed at the center of the QR codes.

  4. Click Generate. The QR codes for every tour stop will be generated in just a few seconds.

  5. Two download buttons appear. Click to download in the file format you need. PNG is a raster format and good for most uses. SVG is a vector format and good for printing at large scale or for use in graphic design.

Create Social Posts

  1. Select a tour using the dropdown menu.

  2. Choose a background color. The text color and Tourient icon color will adjust themselves based on the color you choose.

  3. Click Download as JPG. The social post will generate and be saved to your Downloads folder.

Create Wall Placards

  1. Select a tour using the dropdown menu. A preview of the placard appears.

  2. Click Generate. The wall placards for every tour stop will be generated in just a few seconds, and saved to your Downloads folder as a ZIP file.

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